A bit about me...

A woman with short dark hair and gold hoop earrings, wearing a white shirt and black pants, sitting on a black chair against a plain white wall, smiling and laughing.

I’m an independent Creative Director with a love for shaping brands, campaigns and experiences that connect with people, blend strategy with imagination, and deliver tangible results.

I lead teams that span a wide range of creative disciplines, helping brands and agencies turn ideas and strategy into distinct, meaningful worlds.

I’ve worked with clients across luxury beauty, travel and consumer goods – leading creative with clarity, collaboration and a focus on storytelling that moves both people and business forward.

I’m always up for new conversations, so if I sound like a fit – let’s talk.

GET IN TOUCH

• Pentawards • DBA • Roses • D&AD • Pentawards • DBA • Roses • D&AD • Pentawards • DBA • Roses • D&AD

Awards

Services

A snapshot of what I can do…

I provide senior creative leadership in moments where clarity and confidence matter. I define and sharpen creative direction, align teams and stakeholders, and make clear decisions that move work forward – from early strategy to final execution.
I develop ownable creative ideas, brand worlds, and campaign narratives that connect emotionally and work strategically. I bring coherence across channels, helping brands and agencies tell clear, compelling stories in pitches, launches and campaigns.
I ensure the work looks, feels, and behaves as it should. Through high-level art direction and visual judgement, I oversee craft and execution to create cohesive, distinctive brand expression across every touchpoint.